459 updates 

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With the league having concluded, Transfermarkt has updated the market values of 459 players competing in Mexico’s Liga MX. The big headline of this update is that there are no significant changes at the top. The most valuable player in Mexico remains Chivas striker Armando González (€15m) ahead of Cruz Azul’s Érik Lira (€12m), and a trio of players who sit at €10m: Marcel Ruiz (Toluca), Álex Zendejas (Club América), and Gilberto Mora (Tijuana).

“Few changes at the top of the market value ranking, mainly because several of the top talents have not had a full recent run: some missed the Liguilla, others were called up, and others were managed carefully with the national team in mind,” Transfermarkt Area Manager Mexico Osvaldo González Camacho said. One of those players is Tijuana’s wunderkind, Mora.

“Gilberto Mora is the clearest example,” Camacho said. “He suffered from pubalgia, one of the toughest physical issues for footballers, and Tijuana kept him out to focus on his recovery and physical preparation ahead of the World Cup. He returned near the end of the season, getting minutes and showing flashes, but was still handled with caution. We are yet to see the best of Mexico’s biggest prospect. His agent has said they expect no less than €18m for him, so after the World Cup, we’ll see if he truly confirms that level, or if it becomes time for a definitive downgrade.”

Liga MX upgrades: Jordán Carillo up by 166% – Brian Gutiérrez on the up

Further down the list, UNAM Pumas forward Jordán Carrillo received a 166% upgrade from €3m to €8m. “Jordan Carrillo is finally becoming the playmaker many expected after his time in Spain,” Camacho said. “At Pumas, he has been the difference-maker: creating space, breaking lines and now adding an end product with eight goal contributions this tournament. His future will depend on negotiations with Santos Laguna, but he’s clearly a player many clubs will be watching.” Given his performances at Pumas, Santos Laguna, from where he is on loan, will be asking a significant transfer fee for Carillo.

Meanwhile, at Deportivo Guadalajara, a former Chicago Fire prospect continues to impress: Brian Gutiérrez. Developed by the MLS club, Gutiérrez has opted to represent Mexico, which opened the door for a move to Chivas. There, the Berwyn, Illinois native has impressed. “Brian Gutiérrez has surprised many with his maturity and quality,” Camacho said. “His performances against Portugal and Belgium helped convince national team coach Javier Aguirre, while also strengthening his case for more minutes at Chivas. He plays with vision, simplicity and control, rarely losing the ball and offering flexibility across midfield.” As a result, Gutiérrez’s market value is up by €2.5m from €5.5m to €8m.

The biggest winner of the update, however, based on percentage, plays for Club América. Striker Patricio Salas saw his market value increase by 7900% from €50,000 to €4m. It is an incredible jump for the 22-year-old forward. “In a difficult season for América’s attack, Salas made the most of limited minutes,” Camacho said. “The academy striker offered link-up play, presence in the box and production: three goals and two assists in under 700 minutes. At 22, he may have earned André Jardine’s trust for a more important role.”

Liga MX market values: Tigres stars Lainez and Flores up – Martial drops once again

At giants Tigres UANL, two former wunderkinds continue to impress. Now 25, Diego Lainez saw his market value increase by €1m from €6.5m. Once considered one of Mexico’s biggest young talents, the forward has rebuilt his reputation after a failed stint in Europe. “Diego Lainez remains one of Tigres’ most dangerous players in one-vs-one situations,” Camacho said. “His inclusion in Mexico’s preliminary World Cup list also gives him a real chance to solve a long-standing question on the right wing. If he misses the final squad, his value could take a hit, but for now, he stays at his strongest point in years.”

Another former wonderkid, who, if fit, will be at the World Cup, is former Arsenal academy player Marcelo Flores. Born in Georgetown, Ontario, Flores has opted to represent Canada and is expected to be in Jesse Marsch’s World Cup squad. “Marcelo Flores continues to grow step by step,” Camacho said about the 22-year-old Canadian. “He is not yet an undisputed starter, but he has become a highly effective and versatile impact player for Tigres. With the club entering a generational transition, next season could finally bring him a bigger role.” Playing a big role at the World Cup for one of the host nations should further bolster his market value.

Finally, at crosstown rivals Monterrey, Anthony Martial continues to see his market value decline. Once a big star for Manchester United and France, Martial saw his market value reduced by €1.5m from €5m to €3.5m. “Anthony Martial has not delivered what Monterrey expected,” Camacho said. “With the club in crisis and a new sporting direction taking shape, his future looks uncertain. The talent is still there, but the questions around his form and continuity are now reflected in his value.” Martial has scored just one goal and three assists in 20 games across all competitions for Monterrey in 2025/26. As a result, it is only fitting that the 30-year-old is now sitting at his lowest-ever career market value.

How Transfermarkt market values work

The Transfermarkt market values are calculated, taking into account various pricing models. A major factor is the Transfermarkt community, whose members discuss and evaluate player market values in detail. In general, the Transfermarkt market values are not to be equated with transfer fees.

The goal is not to predict a price but an expected value of a player in a free market. Both individual transfer modalities and situational conditions are relevant in determining market values. Examples of this are listed below. Transfermarkt does not use an algorithm (you can find the detailed market value definition here).